Lavajet: Red Sea Communication Campaign

Challenge

Lavajet wanted to create a call-to-action campaign around proper segregation at the source of R&D waste for the Red Sea Project. The goal was to drive behavioral change and promote effective waste segregation practices in one of the region’s most ambitious developments.

Idea

We developed a scalable creative communication platform designed to evolve across multiple visuals, locations, and touchpoints. The concept was built to be both flexible and impactful, blending strong emotional resonance with layered educational messages. At its core, the campaign speaks to the future being built, quite literally, from today’s waste. This duality allowed us to highlight the urgency of action while inspiring a collective sense of responsibility.