Lavajet: Icon Design and Social Media Campaign

Challenge

With the launch of their Circularity Program, Lavajet needed a dedicated icon that could stand for innovation and sustainability, without overpowering their already established and recognizable corporate logo.

Idea

We created a subtle yet powerful icon: the 360 encircled by an arrow, symbolizing continuity, flow, and transformation. More than a launch symbol, it was designed to support the long-term positioning of the Circularity Program. What began as an icon soon evolved into a fully developed social media campaign and strategic content direction. The 360 identity became the cornerstone of storytelling, not just representing circularity, but driving the shift and inviting communities to join it.