Jamil Saab & Co. : Branding Uplift

Challenge

With an iconic design heritage and a strong trademark presence in the market, Jamil Saab & Co. needed a refreshed identity to reflect their new direction and evolving legacy in real estate development.

Idea

Inspired by the company’s founder, Jamil Saab, we introduced the “J” as a central brand symbol, a lasting tribute to his name and vision. The new logo merges this initial with abstract architectural forms: a rectangle and a triangle. Together, they reflect the company’s dedication to modern, distinctive architecture while carrying forward the legacy of Jamil Saab & Co.