Tannourine : Outdoor Communication Campaign

Challenge

Following a wave of false accusations and misleading test results circulating in the market, Tannourine faced the challenge of reaffirming its credibility and reminding the public of the purity it has always stood for.

Idea

We created an outdoor campaign that visually brought purity to life. The iconic Tannourine bottle was shown splashing through pristine snow, surrounded by Tannourine’s majestic cedar tree and signature sun. The result was a striking visual statement of purity that speaks for itself. The campaign proudly carried the line “أنقى من الحكي”, a simple yet powerful message that says it all.