Lollidots: Branding Uplift

Challenge

Uplifting an existing and powerful kids brand we previously designed, in the objective of widening its target and reach more teens and young was a challenging task.

Idea

The uplift we created aimed to pump up the image of Lollidots by reflecting the young spirit of nowadays kids and teens. The frenzy, the boldness, the attitude, and most importantly the fun. We associated the doodle style essentially in the brand image as it reflects the free spirit of kids and teens.