So Famous

Challenge

SO Famous founder Stefanie Ost has been modeling for the past 10 years for numerous magazines and designers. Stefanie is now launching her business SO Famous. It is a high profile concept providing a fusion of fashion, modeling, beauty and etiquette services to modern women, who are conscious of the importance of style, fashion, manners and beauty. The challenge was to build a new brand image as well as communication ideas that would best portray Stefanie's vision.

Idea

We positioned So Famous as a modern, glamorous, sexy, yet elegant brand, which can be associated with luxury, style, fame, sophistication, success and beauty. All of the former aspects are revealed in the logo while keeping a minimalistic feel. The communication on the other hand portrays exclusivity and luxury to best complete this vision.