Lavajet, a part of Batco Group, is an international provider of environmental waste management services, delivering innovative and responsible solutions that help public and local governments, industry and businesses reduce their impact on the environment. The challenge was to create an awareness campaign to encourage people to recycle.
This smart campaign shocks you with its contradiction. The visual shows a very old item with a "NEW" tag labeled on it. This is to say that one can make use of everything by recycling.