al Mandaloun Beach Club: A sun-kissed success story!
The task required us to brand and promote the new al Mandaloun Beach Club in Dbayeh; a venue emulating a pure mediterranean experience. The task was to create an identity that embodied a fresh, modern and new feel and create buzz about the beach club whilst communicating its unique edge.
#WeAreMediterraneans was the idea. We wanted to make visitors feel that the beach club was an escape to a place where they could forget their busy lifestyles and just relax. The identity created was fresh and modern using a blue dragonfly to decorate the identity and place. The minimalistic design paired with a clean typeface, bold color scheme and design icons gave a classy feel to the brand. Implemented on a range of paraphernalia from towels, to coasters, to signage, the Al Mandaloun beach club’s consistent and vibrant branding elements, establish it as a professional and welcoming setting. Everything was set for the opening. We started spreading the secret on social media, with a series of short teaser videos which were launched using the sunkissed-secret hashtag. When the reveal time came, the social media platforms were all buzzing with the sun-kissed stories about the newest al Mandaloun venue. The al Mandaloun Beach Club was an instant success on social media and on ground with news coverage promoting the unique summer experience!