Emkan: Small Project Loans
Emkan Finance sought to promote its microfinance program. This was specifically tailored to accommodate small income business owners such as bakers, fishermen, farmers, and people of similar profession. In order to attract the desired target audience, the appropriate message and tone needed to be developed.
The main essence of the campaign revolved around the quote “a small step can make a big difference.” This phrase personified the brand in a way that showed that even though the loans are not large amounts, they still provide much needed assistance to the small business owners and allow them to maintain and grow their business. This was shown in the visuals, by placing a picture of the horizon and using it as a metaphor that with Emkan Finance, your business can soar off the ground and reach the sky.