BMW: We Drive Emotions


As one of the most notorious brands in its industry worldwide, BMW poses a challenge in the world of automobiles. Originating from German accuracy and sophistication, BMW promises nothing but excellence. The challenge was to orchestrate an awe-inspiring event for 4000 plus guests, launching the all-new BMW 3 Series and the all-new BMW 6 Series Gran Coupe in sheer perfection.


Initiating from a single solid concept, the smooth and well organized event was resurrected from a blank canvas into a masterpiece that buzzed with creativity. The evening progressed into an emotional build-up that led to many firsts. An impressive 3D Mapping show was presented on a huge 24 meter-wide screen, a first for a car brand in Beirut. Featuring appealing graphics, posters, flags, a wall of fame, photo frames, giveaways, and a great choreographic performance, the launching event was a great success, leaving striking images and impressions etched in the minds of the guests.

Client Bassoul Heneiné
Region Lebanon
Task 6 Series and 3 Series Launching Event
Event climax: 3D mapping show
Event climax: 3D mapping show
Wall of fame
Photo frame
Invitation card
A Box of Joy: Chocolate box giveaway
3 Series: Teaser Posters
3 Series: Revealer Posters
6 Series: Teaser Posters
6 Series: Revealer Posters