Ahli International Bank: Own the Power

Challenge

It’s the first time that Ahli International Bank addresses the Lebanese audience since its inception in 1961. Getting out of its silence retreat, Ahli International Bank approached Spirit in order to come up with a campaign that re-introduces the bank into the minds of the public.

Idea

The idea was to convey a moving message in a full emotional campaign that redefined the existential meaning of owning the power: “With your power, the world is yours”. We dared to avoid the mainstream and make a bold statement. After all, that’s what banks today should provide: confidence that you can make it, and that the bank is ready to help you fulfill your most daring wishes.