Kevork Khatcherian: Jewels of Summer Delight

Challenge

Gracefully introduce the brand of Kevork Khatcherian to the world of Fine Jewelry through a comprehensive campaign. Our aim was to take the audience onto a mesmerizing summer journey, brimming with delight and enchantement.

Idea

Drawing inspiration from the sea's rhythmic waves, the warmth of summer's embrace, sun-kissed skin, and pure delights, we conceived the concept: Jewels of Summer Delight. This concept splendidly showcases Kevork Khatcherian's jewelry collection within an ambiance of elegance and joy, prominently featuring the brand's signature yellow color to reinforce its identity. Amidst the coastal panoramas, tropical fruits and beverages, sun-kissed skins, and summer attire, the experience unfolds, carrying you through endless summer days and fleeting moments.