Tadweer: Awareness Campaign

Challenge

Tadweer, a waste management company from the vibrant city of Abu Dhabi, sought our expertise to launch a powerful awareness campaign against the detrimental impact of littering. The challenge was to come up with an impactful campaign that not only sheds the light on the consequences of littering but also ignites a sense of responsibility in the community to keep the streets of Al Wathba clean and waste-free.

Idea

Our idea was to connect with the community of Al Wathba on a deeper level by designing captivating visuals that showcase the breathtaking landscapes of the region, while also conveying the harsh reality of the damage caused by littering. Our strategy was to evoke a sense of pride and responsibility among the viewers by highlighting the beauty of their surroundings, and the negative impact that littering has on them. To amplify the impact of our visuals, we also crafted short yet compelling slogans that resonated with the audience and encouraged them to take positive action towards keeping their community clean.