Crurated: Full Brand Creation & Social Media

Challenge

Crurated, a new fine wine brand connecting winemakers and wine lovers. The first blockchain and member-based wine community offering barrel sales backed by NFT technology. This business came to us fresh and nameless; our challenge was to bring this unique and advanced experience to life by naming it, developing its full branding and so much more.

Idea

We took the chance to bring Crurated to life through an exceptional modern identity; covering everything from the naming strategy, the logo creation, the branding by picking the ideal color palette and developing the key visuals down to the tagline, the stationery and the membership cards. We made sure to develop a brand story that would differentiate Crurated all while positioning it as a modern wine concept instead of a traditional wine shop. That being said, we also worked on creating unique key visuals, engaging social media posts and running ads with the objective of building a community for the brand.