FNB upgraded the mobile app, adding to it new features and a new design to help users have an easy and friendly use. FNB is not an ordinary application it is an “EXPERIENCE”. The challenge was to create a visual campaign that illustrates these changes in order for FNB clients to download the new app that concentrates all their banking needs.
The idea is to illustrate this change by showing the users that we are removing the old application and the new one is replacing it. The visual is supported by the slogan “APP GRADED EXPERIENCE”. Writing App Graded instead of upgraded supports our concept.