Spirit

Challenge

The objective was to take part in the great Lebanese revolution of 2019 and to create content that would motivate people and reflect their unity and determination. We wanted to focus on the people and remind everyone that we have the potential to make change in this country with our own hands.

Idea

Based on the concept that Lebanon is in our hands – the hands of the people, we came up with a hand gesture that forms the shape of the Lebanese map using both hands as a symbol of unity and a bold statement. We joined the protest and photographed protestors doing the hand gesture. Furthermore, It prompted a remarkable number of people to take photos of themselves replicating the same message.

Client Spirit
Region Lebanon
Task Lebanon in Our hands
Social Media Post
Social Media Post