Middle East Airlines: 75 Year Anniversary
Middle East Airlines turned 75 and for this platinum anniversary the challenge was to create a visual campaign that reflects the glory of 75 years. The objective was to design the number 75 combined with the MEA logo and derive visuals celebrating the anniversary.
The legacy and rich history of the airline are truly a great jumping-off point to capitalize on and communicate messages that tap into the glorious history. We were inspired by the parallel trails airplanes leave behind in the sky and we used that to design the number 75. The cedar tree is in the center of the logo as it is in the heart of the brand. The visuals are different interpretations of the number 75 whether as a platinum number or a trail in the sky.