Batco Group: Corporate Profile

Challenge

Unlike other industries, construction companies are somewhat unique in terms of their branding needs. Winning a contract requires more than just estimating and bidding. We were challenged to establish creatively the expertise and reliability of Batco Group in the region.

Idea

Confidence is grounded in image. And by creating for them a solid representation of the brand, we succeeded in spreading Batco’s trustworthy reputation. From offline to online, from BTL to ATL, we covered all the necessary material such as stationery, catalogues, sales kits, website and communication campaign, all being a reflection of the Batco’s leadership, incorporating their professional expertise into a creative platform that is simple, direct and memorable.