La Clinique: Branding


Dr Michel Moutran’s aesthetic and reconstructive clinic wanted a brand identity that reflected the medical establishment in a way that was appealing and professional.


The rationale behind the logo was to use the alliterative initials of Dr. Michel Moutran and position them in a way that mimics the DNA structure. The high contrast typography gave the logo a professional look to complement the icon.

Client La Clinique
Region Lebanon
Task Branding