Dermapro, a leading health, beauty and wellness center, wanted to appeal to a wider and younger crowd without losing their well-established identity that has over the years become outdated. We wanted to achieve strong results without making too many major changes to the identity. This will allow the brand to maintain the visual recognition that has been established over time.
The idea was to take Dermapro’s existing brand identity, and give it an uplift that appeals to all generations. We went for a modern appearance, starting with the logo and tackling all communication material. Internally, we worked on designing internal and external signages, bags, gift bags, gift vouchers, boxes, and stationery. We were left with solid, appealing, and recognizable branding which comprehensively appears on their packaging and inside the center. The identity now looks fresh and young while effectively representing Dermapro’s professionalism and expertise.