As a well renowned furniture store that has been present in the market for many years, Mobilitop was in need of an identity revamp. The challenge was to give Mobilitop a 21st century look without implying a high end image that might be selective to a certain niche.
This marked the birth of a fresh, young image that would appeal to the majority of the public. The idea started with the sketch of the door used by architects and interior designers in their plans. Ever since, this identity has been paired with a trendy visual, led screen animation, or even a short TV commercial that would arise with every promotion on a seasonal basis.