Centrale : De Jour!

Challenge

Centrale needed to announce its new lunch offering while maintaining its established identity as an evening destination. The challenge was to communicate this new experience in a way that felt clear, engaging, and aligned with the brand.

Idea

We created an animated announcement supported by bilingual copywriting to introduce “Centrale, de jour”. The design captured the rhythm of the new lunch experience, highlighting service from Friday to Sunday while reinforcing the brand’s 7/7 dinner offering, alongside static visuals for extended communication.