Fork The Concept : Social Media

Challenge

Fork The Concept, nestled in Saifi, is more than just a concept store, it’s a curated world that blends lifestyle, design, and community. With its diverse offerings, a coffee bar, flower shop, showroom, ceramics workshop, and more. The challenge was to communicate this layered identity through a cohesive digital presence.

Idea

More than a store, it’s an experience. Our approach centered around creating a narrative that made creativity tangible, not just something you see, but something you feel, hear, and live. We built a social media strategy rooted in storytelling, with content pillars reflecting the different spaces inside Fork The Concept. Each space became a lens through which we expressed the brand’s soul, seamlessly combining community, design, and out-of-the-box thinking.