Marea Park : Brand Creation

Challenge

Our challenge was to build on the success of the Marea coastal project with the launch of their latest development within Batroun’s renowned waterfront community. The goal was to create a fresh identity that captures the essence of a family-friendly getaway, where communities can thrive, supported by resort-like amenities.

Idea

We introduced the name "Marea Park," extending the original Marea brand while emphasizing "Park" to represent community living and family-friendly spaces. The identity was crafted around a teal blue color, inspired by the sea as seen from its elevated location overlooking the beach. We then developed a full suite of brand collateral, including brochures, digital assets, and social media content, ensuring a consistent and cohesive look. The result is an inviting brand that encapsulates the warmth and unity of Marea Park.