Key Visuals : Hôpital Libanais Geitaoui

Challenge

The Hôpital Libanais Geitaoui, boasting a century of expertise, were looking for effective means to communicate the advancements in their equipment and departments.

Idea

Our approach involved an uplifting of the logo into a minimalistic and contemporary design that reflects the institution's renovated essence. Complemented by a series of distinct key visuals, each targeting a specific aspect of the hospital. Our journey began with the first set of visuals focusing on the core essence of the hospital, captured in our freshly created tagline "Generations of Care" This concept was then translated into two visuals, symbolizing its enduring identity and the legacy of care passed down through generations. Subsequently, we delved into the healing environment that the hospital offers, emphasizing the hospitality and warmth radiating from within its healing walls with "Just Being Here is Healing" used as a subtagline. Transitioning our focus, we spotlighted the institution’s unwavering commitment to excellence, spanning from its dedicated staff to state-of-the-art equipment and innovative practices.