Zayed Sports City

Challenge

The challenge was to create an action packed ambiance for visitors of Zayed Sports City upon their arrival on the premises. We wanted to make it a completely immersive experience, even before people entered.

Idea

The idea was to use ambient branding on the lamp posts and arch, using vibrant colorful graphics and sports-related action words to convey the spirit.

Client Zayed Sports City
Region GCC & Middle East
Task Campaign