Ahli International Bank: Housing Loan

Challenge

Find a random middle-class couple planning to get married. Ask them what is their biggest fear. Most probably she will tell you “Having to put up with my mother-in-law with me in the same kitchen”. Whereas he will tell you: “Not being able to afford a home”.

Idea

When facing such an existential angst, people tend to become as superstitious as cavemen, and cling to anything that gives them the thinnest beam of hope. That’s the spot-on approach chosen by Spirit Beirut to create the new tactical hit TVC for Ahli International Bank – as part of the second full-fledge campaign for the bank in less than one year. Ahli Bank has his say: yes, with the housing loan package, your wish to have a home can become true, endorsing the very Lebanese slogan “Baddak beit, ma t2oul ya reyt”, that alludes to the proverb “Kelmit ya reit ma bet3ammir beit”.

Client Ahli International Bank
Region Middle East
Task Housing Loan Tactical Campaign
TVC Making Of
TVC Making Of
TVC Making Of
TVC Making Of